About

I’m Shelby Rowe. I’m an expert copywriter with a talent for breaking down complex concepts, crafting engaging stories and creating innovative strategy. I’ll help outline your goals, engage your audience and measure your results. Let’s work together.

I’m a copywriter and communications specialist with a background in journalism. My expertise includes copywriting, SEO marketing, content strategy and creation, generally in the health and wellness industry. 

As a copywriter, I have freelanced for YogaClub, NUX Active and Blue Orchid Collection. As a content creator, I have freelanced for Puremark Naturals, 21st Century Vitamins and NLA For Her. 

Client-side, I’ve managed an affiliate and influencer program, strategized content and edited all third-party blog post submissions, designed email campaigns, written short and long-form blog posts and articles, as well as product descriptions, marketing collateral, website content, ad copy, press releases and newsletters.

My eclectic background includes a Bachelor of Journalism from the University of Missouri—Columbia, a multicultural certificate outlining my study in diversity issues, experience-driven lessons from traveling to Europe, Australia, New Zealand, South East Asia and Central America, and my own enrollment in yearly health and wellness retreats. Between my education and work-life experiences, I have created the perfect platform to approach any story. 

Outside of work, I love spending time outdoors, surfing, taking 35mm film photos (featured on the home page), and traveling. I have also taken the lessons learned from my education and travel experiences to create a sustainable and conscious travel blog, Live Well Travel Far.